Web Work Life

Should You Pay to Play with Search Engines

2009-05-15T19:14:00.001-05:00

Pay per click (PPC) is an Internet advertising model commonly used on search engines, advertising networks, and content websites, such as blogs, where you as an advertiser only pay when a user actually clicks on your advertisement to visit your website.

With search engines, you are typically bidding on keyword phrases relevant to your target market. When a user does a keyword search that matchs a keyword on your list, or views a webpage with relevant content, your advertisement may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content based websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword —with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines.

Let us manage your Pay Per Click campaigns to get the highest return on your investment.

Banner Advertising

2009-03-24T07:41:00.000-05:00

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site.

Although banner ad click-through rates have gone consistently downward, the same can be said of banner ad prices. It is still possible to achieve a click-through rate many times the industry average by combining good placement and design. Combining below-average ad rates and above-average response rates can lead to an acceptable return on investment.

Banner ads when they're wittily, artfully, and precisely composed, can be a powerful and extremely effective component in a company's internet marketing strategy.

Let us create your banner ad campaign based on our knowledge of the best performing sizes, formats, locations, and colors.

Why E-mail Marketing Works

2009-02-19T07:06:00.001-06:00

It’s cost effective - While the creative cost of actually designing your email can be comparable to direct mail, the big savings starts when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.

It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Like most things, you’ll only get true results from email marketing if you’re prepared to put the effort in. It’s incredibly important to get the foundation right. Make sure every one of your client’s subscribers gave acceptable permission to hear from you. Ensure the newsletter or offer is relevant to them. Let us design a layout that will display correctly in each email client. If you fall short in any of these areas then you may end up doing more harm than good.

Social Media Optimization

2009-01-19T09:27:00.000-06:00

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.

The concept of "build it and they will come", does not always apply to your website. Sometimes you need to go out into the web communities and generate interest, build trust, and give a little before you get.

Web Work Life is knowledgable in setting up, maintaing, and optimizing these social media websites so that they will drive traffic to your website.

eCommerce - Shop Online

2008-12-17T21:11:00.000-06:00

It's important to understand your audience and what it takes to make someone buy your products or services. People shop on the Internet because it's easy, there isn't any pressure from a salesperson, and they can shop many sites within minutes.

Online shoppers are more likely to order if they feel that they are ordering from a professional, customer-centric company. In many instances, your web page is the first impression a potential customer has with respect to your company and products or services.

Our shopping cart formulas maximize your profit by focusing on increasing your revenue and decreasing your costs. Revenue is increased thru an intuitive designed shopping cart that greatly reduces shopping cart abandonment. We also offer advanced marketing tools such as e-coupons and targeted email promotions that drive sales to your store.

A usable, well organized ecommerce site is crucial not just for converting sales, but for establishing loyal, repeat customers.

Website Design Standards & Usability

2008-11-21T21:14:00.004-06:00

Today, your website may be the initial point of contact for a potential customer. Your company is being judged by its website and these potential customers are only a click away from your competitors' sites. Internet users have many options and they're not willing to settle for anything but the best.

Website usability is about designing your website in such a way that website users can find what they're looking for quickly and efficiently. Users have gradually become accustomed to particular layouts and phrases on the Internet. Web pages need to be designed so that they download quickly, information needs to be easy to retrieve, and restrictions must not be placed on users.

It takes talent and understanding to formulate a successful website design. Once users get to your website, your site must be informative, attractive, and intuitive. Design should follow function; ultimately if your website can provide the information, supply the product, or perform some other function effectively and efficiently you will turn these visitors into customers now and in the future.

Search Engine Optimization

2008-11-14T14:42:00.007-06:00

In order to draw premium traffic, your website must be properly built and carefully managed for search engine optimization (SEO). It is not a process of manipulation or tricks. Search engines are carefully tuned information management systems that follow specific rules in relating to all the pages that make up the World Wide Web. Web Work Life staff maintains a complete understanding of the rules and factors necessary to achieve and maintain top search engine rankings.

Internet users almost ALWAYS start with a search engine even when they know the website address they want to go to. The proof is: "hotmail.com," "yahoo.com," and "google.com" are constantly three of the top ten most searched terms on the Internet. So, if you're not getting the traffic you want, there can only be two reasons:

(1) Nobody is looking for what you are offering or
(2) Your website wasn't optimized for search engines

Our search engine optimization strategy will position your company as a leader in your industry. We analyze search engine databases to see what your potential customers are searching for on the Internet. We analyze your competition to determine what they are doing and determine what it will take to out rank them. We revitalize your website content so that it delivers the exact information and resources that your potential customers are searching for.

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