Should You Pay to Play with Search Engines

Pay per click (PPC) is an Internet advertising model commonly used on search engines, advertising networks, and content websites, such as blogs, where you as an advertiser only pay when a user actually clicks on your advertisement to visit your website.

With search engines, you are typically bidding on keyword phrases relevant to your target market. When a user does a keyword search that matchs a keyword on your list, or views a webpage with relevant content, your advertisement may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content based websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword —with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines.

Let us manage your Pay Per Click campaigns to get the highest return on your investment.

Banner Advertising

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site.

Although banner ad click-through rates have gone consistently downward, the same can be said of banner ad prices. It is still possible to achieve a click-through rate many times the industry average by combining good placement and design. Combining below-average ad rates and above-average response rates can lead to an acceptable return on investment.

Banner ads when they're wittily, artfully, and precisely composed, can be a powerful and extremely effective component in a company's internet marketing strategy.

Let us create your banner ad campaign based on our knowledge of the best performing sizes, formats, locations, and colors.

Why E-mail Marketing Works

It’s cost effective - While the creative cost of actually designing your email can be comparable to direct mail, the big savings starts when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.

It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Like most things, you’ll only get true results from email marketing if you’re prepared to put the effort in. It’s incredibly important to get the foundation right. Make sure every one of your client’s subscribers gave acceptable permission to hear from you. Ensure the newsletter or offer is relevant to them. Let us design a layout that will display correctly in each email client. If you fall short in any of these areas then you may end up doing more harm than good.