Today, your website may be the initial point of contact for a potential customer. Your company is being judged by its website and these potential customers are only a click away from your competitors' sites. Internet users have many options and they're not willing to settle for anything but the best.
Website usability is about designing your website in such a way that website users can find what they're looking for quickly and efficiently. Users have gradually become accustomed to particular layouts and phrases on the Internet. Web pages need to be designed so that they download quickly, information needs to be easy to retrieve, and restrictions must not be placed on users.
It takes talent and understanding to formulate a successful website design. Once users get to your website, your site must be informative, attractive, and intuitive. Design should follow function; ultimately if your website can provide the information, supply the product, or perform some other function effectively and efficiently you will turn these visitors into customers now and in the future.
Friday, November 21, 2008
Friday, November 14, 2008
Search Engine Optimization
In order to draw premium traffic, your website must be properly built and carefully managed for search engine optimization (SEO). It is not a process of manipulation or tricks. Search engines are carefully tuned information management systems that follow specific rules in relating to all the pages that make up the World Wide Web. Web Work Life staff maintains a complete understanding of the rules and factors necessary to achieve and maintain top search engine rankings.
Internet users almost ALWAYS start with a search engine even when they know the website address they want to go to. The proof is: "hotmail.com," "yahoo.com," and "google.com" are constantly three of the top ten most searched terms on the Internet. So, if you're not getting the traffic you want, there can only be two reasons:
(1) Nobody is looking for what you are offering or
(2) Your website wasn't optimized for search engines
Our search engine optimization strategy will position your company as a leader in your industry. We analyze search engine databases to see what your potential customers are searching for on the Internet. We analyze your competition to determine what they are doing and determine what it will take to out rank them. We revitalize your website content so that it delivers the exact information and resources that your potential customers are searching for.
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