Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.

The concept of "build it and they will come", does not always apply to your website. Sometimes you need to go out into the web communities and generate interest, build trust, and give a little before you get.

Web Work Life is knowledgable in setting up, maintaing, and optimizing these social media websites so that they will drive traffic to your website.