It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Like most things, you’ll only get true results from email marketing if you’re prepared to put the effort in. It’s incredibly important to get the foundation right. Make sure every one of your client’s subscribers gave acceptable permission to hear from you. Ensure the newsletter or offer is relevant to them. Let us design a layout that will display correctly in each email client. If you fall short in any of these areas then you may end up doing more harm than good.
