Banner Advertising

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site.

Although banner ad click-through rates have gone consistently downward, the same can be said of banner ad prices. It is still possible to achieve a click-through rate many times the industry average by combining good placement and design. Combining below-average ad rates and above-average response rates can lead to an acceptable return on investment.

Banner ads when they're wittily, artfully, and precisely composed, can be a powerful and extremely effective component in a company's internet marketing strategy.

Let us create your banner ad campaign based on our knowledge of the best performing sizes, formats, locations, and colors.